WhatsApp API
Technology has changed the way business is conducted and carried on. If you've decided to embark upon the journey of using technology in bringing in revenue to your business, you're on the right path! WhatsApp API can do wonders for your business in many ways and here are our top 5 potential use cases for WhatsApp API or Business WhatsApp. By the end of reading this, you will learn exactly how to use WhatsApp API to improve your customer experience. Read on and learn how to make best use of WhatsApp API!
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#1 - Send in personalized recommendations
Every business owner knows a set of customers who will be excited to buy a new line of products. Wouldn't it be amazing if you could communicate just that at the right time to your target audience? WhatsApp API does just that for your business. You can send in personalized recommendations to your customers based on what your customers might like.
This brings in huge traction to the business without even having to shell out a big budget on advertising or marketing. If there's one best example that shows the success of this strategy today, then it is - Netflix. Netflix now has the feature of asking its users if they want to be notified about the newest shows in line on their WhatsApp chat. The customers who opt yes will be added to Netflix's official WhatsApp business profile and they'll be sent personalized recommendations of shows, movies, newer subscriptions and more right into their chatbox!
It's hard to miss a Call-To-Action that comes directly into your most used messaging application you see? Besides, there is limitless potential to this! Users can interact with Netflix's business profile to change personal recommendations or to ask Netflix to notify them of a particular kind of notification - say, notify me when my subscription is due and so on. If you plan exactly what you wish to communicate to your select customers, then WhatsApp API's personalized recommendations could just be your business's best use case.
#2 - Two way customer conversations
One of the top reasons why WhatsApp Business API has become such a hit is its feature of having two way customer conversations. With this feature, customers can communicate with the business they've bought a product or service from directly in real time. Customers can initiate conversations, resolve their queries, provide feedback, seek support and do much much more. It's the best way to stay the most connected with your customer base. Worried about the time spent on individual customer support?
WhatsApp Business API's quick replies support fixes that for you where most general questions are answered with automated messages and you'll personally only have to take care of few queries. There can be no better way of elevating your customer's experience.
#3 - Live Delivery Tracking Systems
WhatsApp's location sharing feature is extremely useful and we've all thanked WhatsApp for it. Good news is that this feature can also be used by business houses now where customers can track the live location of their product which is on its way to delivery. With this, the whole process of delivery becomes super simple and the delivery executive can directly stay in touch with the customer for quick support, avoiding all the wastage of time in the process.
This use case is particularly super beneficial to food delivery and E-commerce businesses. Besides, customers can also send the location to which they want their product to be delivered way easier than before. Have a customer who wants to change a delivery location at the last moment? Just ask them to WhatsApp the updated location to your WhatsApp business account and your job is done.
#4 - Massively helps in instant customer feedback
You can ask your customers to review you and provide you a feedback immediately after sale completion. Customers are more likely to review and rate a business service if it's convenient to them and before they forget about it. WhatsApp API is convenient and also so handy to customers that they won't forget about writing your business a quick review and leave a rating behind.
Asking your customers to write a honest feedback also helps you understand your customers better and answer or resolve their pain points. WhatsApp Business API provides you larger pool of responses along with reliable ratings and reportings.
#5 - Rich Real-time notifications
WhatsApp Business API also lets you send richer real-time notifications including media like pictures, files, audio texts and so on that will get your messages across very quickly. A lot of customers might ignore a long written SMS text but most customers do not ignore media messages. By sending rich real-time notifications, you are making customer experience richer by ten folds as you're pushing in all the relevant information into one single chat-box, making it super easy for your customers to fetch and retrieve their data whenever they wish to.